Winter Garden Village at Fowler Groves: A Guide to the 80+ Store Open-Air Shopping Center
Inside West Orange County's 1.15-million-square-foot open-air lifestyle center — anchors, dining, history, and what residents actually use it for
Winter Garden Village at Fowler Groves is an open-air lifestyle center at 3251 Daniels Road in Winter Garden, FL 34787, just off the Daniel Webster Western Beltway (SR 429) in West Orange County. Developed by The Sembler Company and opened in late 2007, the 1.15-million-square-foot property features more than 80 retailers and restaurants. Major anchors include Target (185,700 sq ft), Lowe's (172,000 sq ft), Bealls (80,000 sq ft), Marshalls/HomeGoods, Best Buy, Burlington, Ross Dress for Less, Old Navy, and Market by Macy's. The center sits approximately 15 miles west of downtown Orlando and a few miles north of Walt Disney World, serving Winter Garden, Horizon West, Ocoee, Windermere, and Gotha.
If you live in 34787 — or anywhere in West Orange County — Winter Garden Village is probably already on your weekly rotation. It's where you grab the Target run, the Lowe's lumber, the Marshalls maybe-find, and the Bonefish anniversary dinner. It's the shopping center that quietly does the heavy lifting for most of West Orange.
Here's the thing most marketing copy gets wrong: WGV isn't a "mall." It's an open-air power center designed to feel like a town — wide sidewalks, brick accents echoing historic Downtown Winter Garden, surface parking right in front of whatever store you're heading to. No food court, no enclosed concourse. You park, you shop, you leave. That's why it works for the way most West Orange residents actually shop.
Where It Sits and How You Get There
Winter Garden Village is located at 3251 Daniels Road, just off the Florida Department of Transportation's SR 429 (Daniel Webster Western Beltway) and Winter Garden Vineland Road. From most of West Orange County you're looking at a short drive:
- Downtown Winter Garden / Plant Street: 5–7 minutes
- Horizon West / Hamlin: 10–15 minutes via SR 429
- Ocoee: 10 minutes east on SR 50
- Windermere and Gotha: 12–18 minutes
- Walt Disney World: roughly 15–20 minutes south on SR 429
- Downtown Orlando: approximately 15 miles east, about 25–30 minutes via SR 408 or SR 50
Parking is free throughout the property, with surface lots wrapping every section. There's no parking garage and no paid valet — this is suburban Florida, not Disney Springs.
A Quick History: From Fowler's Grove to Power Center
The "Fowler Groves" name isn't decorative — it's the land history. The site traces back to an 1877 homestead claimed by Albert and Lemyra Thomas, who planted citrus on the property. Eventual heir Harold E. Fowler Sr. renamed the grove Fowler Groves before his death in 1949. The land stayed in citrus until it was sold for development in the mid-2000s.
St. Petersburg–based developer The Sembler Company opened the center in late 2007. It's now operated by SITE Centers, the REIT that manages the leasing and tenant mix today. The architectural cues — brick facades, awnings, stucco walls — were deliberately pulled from historic Plant Street, which sits about five minutes east.
The Anchor Mix (Updated for 2026)
This is where you should pay attention if you've read older shopping guides about WGV. The anchor list has shifted meaningfully in the last few years. As of the property's current leasing plan, the major boxes include:
- Target — 185,700 sq ft (full SuperTarget with grocery)
- Lowe's — 172,000 sq ft
- Bealls — 80,000 sq ft (now occupying the largest soft-goods anchor box)
- Marshalls / HomeGoods — 55,341 sq ft combined
- Best Buy — 45,089 sq ft
- Burlington — 42,000 sq ft
- Havertys Furniture — 35,359 sq ft
- LA Fitness — 33,200 sq ft
- Ross Dress for Less — 30,187 sq ft
- Market by Macy's — 28,633 sq ft (small-format Macy's concept, not the traditional department store)
- PetSmart, Staples, Cost Plus World Market, Nike, Old Navy, ULTA Beauty — junior boxes filling out the lineup
Note for anyone working from older lists: Bed Bath & Beyond and the traditional full-line Macy's are gone. Bealls has stepped into the largest soft-goods anchor slot, and the Macy's presence is now the smaller "Market by Macy's" concept.
Dining
Sit-down restaurants on property include Bonefish Grill, Red Robin, UNO Pizzeria & Grill, Romano's Macaroni Grill, Village Inn, AJI Sushi & Teppan, and Volcano Hot Pot & BBQ. Quick-service includes Starbucks, Taco Bell/KFC, Pei Wei, Planet Smoothie, and Paradise Grills. It's a workable mix for a weeknight dinner, though for serious special-occasion dining most locals head five minutes east to Plant Street.
What Residents Actually Use It For
If you live in Stoneybrook West, Bronsons Landing, or any of the neighborhoods clustered along the Daniels Road corridor, WGV is your default. From Horizon West, it's the closest full big-box retail before Hamlin Town Center filled in. From Ocoee and Gotha, it's a straight shot west.
The practical use cases that come up most:
- Grocery and household runs — Target's grocery section handles the weekly basics
- Home improvement — Lowe's is the West Orange go-to (Home Depot sits a few miles east on SR 50)
- Off-price clothing — Marshalls, HomeGoods, Ross, Burlington, and Bealls cover the discount apparel and home-goods rotation
- Pet supplies, office supplies, gym — PetSmart, Staples, LA Fitness all on one trip
- Furniture browsing — Havertys for the longer-look purchases
The Honest Trade-Offs
What works:
- Free, abundant parking close to every store
- Anchor mix covers about 90% of what a household actually needs
- Open-air layout means quick in-and-out trips
- Centrally located for all of West Orange County, not just Winter Garden
What doesn't:
- It's a power center, not a destination — there's no movie theater, no real public gathering space, no farmers market vibe
- The dining lineup is solid for chains but thin if you want anything distinctive (Plant Street solves this five minutes away)
- Holiday and weekend traffic on Daniels Road backs up significantly
- The "Main Street" lifestyle section is more retail-strip than walkable village despite the design language
For deeper context on the rest of West Orange's retail landscape — Plant Street boutiques, the SR 50 big-box corridor, and grocery options — see our comprehensive Winter Garden shopping guide.
How It Fits the Bigger Winter Garden Picture
Winter Garden has a useful split personality when it comes to shopping. WGV handles national-brand convenience. Historic Plant Street handles boutiques, the Crooked Can Brewery, the Saturday Winter Garden Farmers Market, and dinner-and-a-show evenings at the Garden Theatre. The City of Winter Garden invested in both — the power center handles the practical retail load, the historic downtown handles the character. For households relocating into West Orange, this is useful: you don't have to drive to Disney Springs or Mall at Millenia for everyday shopping.
What the Locals Know
Three things worth knowing if you're new:
First, the Daniels Road / Stoneybrook West Parkway intersection is the main pinch point. Avoid it between 4:30 and 6:30 p.m. on weekdays — coming in from Winter Garden Vineland Road is usually faster.
Second, Saturday mornings before 11 a.m. are the sweet spot. By noon, parking near Target and Lowe's tightens significantly, especially in November and December.
Third, if you're house-hunting in the area, proximity to WGV is a real lifestyle factor — but not a price-driver the way waterfront or downtown-adjacent properties are. Neighborhoods like Carriage Pointe and Covington Chase sit within walking or short-driving distance of the center, which is convenient without commanding a premium.
For the official property directory, current hours, and the up-to-date tenant list, visit Winter Garden Village at Fowler Groves.
Thinking about a move to Winter Garden or anywhere in West Orange County? Browse our Winter Garden homes for sale or contact us for personalized relocation guidance.
